BRAND EXPERIENCE CONSULTANT
FEATURED IN
Good business solves problems.
Good branding emotionally connects people to the solution.
Solid branding is vital to the success of your business.
It’s not just a visual identity or a catchy slogan. It’s a valuable asset that contributes significantly to your company's success, influencing customer behavior, market perception, financial outcomes, and even employee satisfaction.
HBR revealed that emotionally connected customers are more than twice as valuable as highly satisfied customers.
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Brands that evoke strong emotions see increased advocacy and customer lifetime value.
That’s the power of a solid brand!
hi hi! i’m joanna.
brand consultant, founder, facilitator, speaker & community builder.
(Plus pop culture enthusiast and basic millennial coffee addict)
Through my 10+ years of experience in branding, digital media and founding Yellow Co., I discovered that I have both a knack and a love for creating impactful experiences both online and off. Through my work over the years I’ve seen the power of building emotional connections between businesses and their audience. Today, I help businesses cultivate and grow these important connections to make a difference not only in their bottom line, but in the lives of their customers.
I've been featured by Forbes, The Huffington Post, The Good Trade and other publications, while sharing my insights at esteemed institutions like Mattel, Lululemon, USC, and more.
IN-PERSON EXPERIENCE DESIGN
With 9+ years of experience running everything from dinner parties, retreats, to large scale conferences, I’ve developed a framework guaranteed to create a powerful, memorable experience that will turn attendees into loyal, connected community members and helping you meet your goals and bring your brand values to life.
BRAND VISUALS (LOGO + WEBSITE DESIGN)
A compelling visual brand is your first impression in today’s digital world of business. A cohesive and captivating visual identity aligned with your brand’s positioning, values and voice is key. Let’s see what we can create together.
If you're looking for ways to establish stronger connections with your ideal customer, let’s talk! With over 13+ years in the field of branding and marketing, I help guide businesses toward a clearer vision of their brand and strategies that resonate with their target audience. Let's elevate your brand's impact and presence.
BRAND CONSULTING
more ways we can work together…
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SPEAKING & FACILITATION
Have a team, audience or group that needs to learn more about how to establish a positive and impactful relationship with your customers? Invite me to come and speak to your group!
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MISSION / VISION / VALUES WORKSHOP
If you don’t have your brand’s mission, vision and values clear, it’s hard to build a cohesive brand. Take a half day with me to establish your brand’s foundation together.
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ONE HOUR CONSULTING SESSION BRAND AUDIT
Let's take an hour and dive deep into your brand's world together. We’ll uncover what's working, what needs a boost, and discover new avenues to help your brand shine brighter.
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VISUAL REFRESH
Have some brand visuals (logo, website, etc) you like but need a bit of a “revamp? Let’s freshen up what you have to better align with your values and where you’re heading.
“Joanna drove so much value for our community and our time together. She brings an incredible mix of energy and peace and helps set the scene for collaboration, vulnerability, and progress. I can't wait to work with her again!”
~ LIZ BOHANNON
Co-Founder & CEO Sseko Designs
“Joanna’s heart shines through her work. She’ll charm the pants off of you but not before she challenges you to rethink your own potential.”
~ BECKY SIMPSON
Creative Director at Tubby Todd
Next Steps
STEP ONE: Fill out the intake form
STEP TWO: Hop on a call to see if we’re a fit
STEP THREE: Let the magic begin!
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Building a Do-Good Brand That's Not Attached to Your Identity
WITH AMYANN CADWELL, FOUNDER OF THE GOOD TRADE
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The Windy Journey of Creative Expression
WITH AMENA BROWN, SPOKEN WORD POET, PERFORMING ARTIST, AND EVENT HOST
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The Art of Listening to your Customers
WITH MARTHA BITRA CO-FOUNDER & CEO OF FLODESK